Editorial Policy

Last reviewed May 22, 2026

This page explains how editorial content on the Cold well Banker Realty blog is researched, written, reviewed, and updated. We publish because we want our neighbors in Tampa, FL to get accurate local information — not because a content mill needs pageviews.

Who writes this content

Content is drafted using an AI-assisted workflow operated by AI-powered local SEO platform, then reviewed by the Cold well Banker Realty team with 1-3 years years of hands-on Real Estate experience. Facts about our business (hours, pricing, service area, certifications) are pulled directly from our business profile — they're our data, not the model's guesses.

Fact-checking process

• Business facts (phone, address, service area, hours) come from our contact page and business profile — the single source of truth.
• Technical claims (materials, procedures, pricing ranges, regulations) cite authoritative sources where possible: .gov agencies, .edu research, or established industry associations. Check any article's inline citations.
• Local details (neighborhoods, landmarks, city-specific regulations) are verified against publicly available local government sources.
• Dates and pricing are explicitly timestamped. If an article mentions a year, it's the current year at publication — articles are refreshed to stay current.

How we review and update articles

• Every article shows a Last reviewed date under the title. That's the date the content was last audited by our team.
• Articles are re-reviewed at minimum every 90 days.
• Stale articles (180+ days, no recent rankings) are automatically flagged and rewritten.
• Factual errors found after publication trigger immediate correction — see the correction policy below.

Correction policy

If you spot a factual error, email us at jessica.mckiverkin@cbrealty.com. We'll fix verified errors within 3 business days and note the correction in the article itself (or in a visible footer if the change is material).

AI / LLM transparency

We use AI assistance in the drafting phase. A human reviewer at Cold well Banker Realty signs off on every article before publication. Articles are optimized for both human readers and modern AI citation engines (ChatGPT, Perplexity, Claude, Google SGE) because that's how people find local businesses in 2026. See our llms.txt file for structured business context that AI systems use.

Editorial independence

• We do not publish paid placements disguised as editorial content.
• Product / service recommendations in our articles reflect our genuine professional judgment — if we link to another business it's because we think they're good at what they do, not because they paid us.
• Our affiliation with ARC Affiliates is the platform that hosts this blog — ARC does not dictate editorial content.

Contact the editors

Cold well Banker Realty editorial team · jessica.mckiverkin@cbrealty.com · contact page.